Stasya T
Designer + Art Director + Artist

About

 

Stasya T

DESIGNER + ART DIRECTOR + ARTIST

(617) 834-9957

As a designer, I'm passionate about solving problems through my designs. I enjoy experimenting with typography, color theory, and applying design principles to my work. Whether it's a large project or a small creative endeavor, I put my heart and soul into everything I create.

I graduated with a BFA in Graphic Design and a minor in Illustration from the Massachusetts College of Art and Design and have been honing my design skills in Boston ever since.

Aside from my work, I love spending time with my family and my dog. In my free time, I enjoy creating personalized bouquets for various occasions and taking peaceful strolls in nature for inspiration.

 

  • Design, Typography, Color Theory, Photography, Concept Development, Story Boarding, Brand Strategy, Integrated Marketing, Corporate Identity, Creative Strategy

    Branding
    New Brand, Rebrands, Event & Branding Identity, Branding Guidelines, Logo Design

    Digital Design
    Web Design, Social Media Platforms, Email Design, Animations, Interactive Banner Design, Videos, Blades 

    Print Design
    Page Layout, Pre Press File Prep, Press checks, Brand Identity Stationary, Book Design, Billboards, Vinyl Wall Boards, White Papers, Packaging Design, Swags

  • Team Leadership, Client Collaboration, Training & Mentoring, Creative Direction

  • Photoshop, Illustrator, InDesign, Acrobat, Figma, Sketch, After Effects, Animate, Dreamweaver, Microsoft Office Suite 

  • Massachusetts College of Art

    BFA in Graphic Design / Minor in Illustration 

    2001 – 2004

 

WORK EXPERIENCE 

Team Impact

CONSULTANT / DESIGNER 
12/2023 – present

  • Design and develop marketing collateral across all digital channels, including social media platforms, websites, and email campaigns, ensuring alignment with brand guidelines.

  • Create integrated campaigns for both online and offline channels, such as print materials, event signage, and promotional assets, to drive brand awareness and engagement.

  • Collaborate closely with cross-functional teams to deliver cohesive and impactful visual designs that elevate brand identity and resonate with target audiences.

 

Algorand

Sr. Art Director / Designer
02/2019 – 03/2023  

  • Concepted and executed marketing collateral for integrated digital and offline campaigns across all channels, including social media, print, and live events, while maintaining visual continuity and brand consistency.

  • Led the creative direction for over 15 hackathons and 10 global events in key markets such as Italy, Germany, Dubai, Australia, France, and the U.S., resulting in 5K to 10K views on YouTube and thousands of in-person attendees. Significantly increased brand awareness through high-engagement events and creative campaigns.

  • Achieved exponential social media growth, increasing Algorand’s Twitter following from 2,000 in 2018 to over 335,000 by 2023, while managing large-scale digital campaigns that drove a 71% increase in mentions and a 33% positive sentiment increase for the brand during key event activations like Earth Day and Decipher.

 

John Hancock Financial Services

SR. ART DIRECTOR
07/2012 – 12/2018

SR. DESIGNER
06/2009 – 07/2012 

  • Led the vision, ideation, and execution of print, digital, social, and mobile initiatives for the John Hancock brand, including managing creative for the Boston Marathon for over 9 years, which resulted in campaign artwork generating over 1.7 million social engagements.

  • Spearheaded the day-to-day research, planning, and creative execution of integrated consumer and B2B campaigns for both John Hancock and the global Manulife brands, ensuring alignment with strategic goals.

  • Collaborated closely with copywriters, social media strategists, in-house video teams,
    UX experts, and technology teams to deliver cohesive and innovative campaigns.

  • Developed fresh, creative concepts within established brand guidelines, ensuring visual continuity and a consistent voice across multiple platforms and mediums.

  • Successfully managed multiple projects with overlapping deadlines and varying delivery requirements, consistently maintaining attention to detail and high-quality output.

 
 
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” ”
— Paul Rand