Run Elite Playlist on Spotify
John Hancock and Spotify share playlists from top marathoners
Insight: The top elite athletes who participate in the Boston Marathon, the world's oldest race, train all over the world and are motivated by their unique music choices. Every year, you have the chance to run on the same pavement as them in Boston, so why not be motivated by the same music as them?
Approach: We collaborated with Spotify and created a microsite experience that allows users to either customize their own playlist or stream an Elite playlist consisting of the athletes' favorite tunes.
My Role: Art Director / UI / Concept Development / Hands-on Designer / Storyboard / Selecting talent
Run Elite microsite
Social Media Custom Assets
Spotify Activation Videos
“Crush Goals”
“Crush Goals” – Spotify Activation Video
“Together ForwarD”
“Together Forward Means” – Spotify Activation Video
“I Love to Sweat“
“I love to Sweat” – Spotify Activation Video
“Believe Mantra“
“Believe Mantra” – Spotify Activation Video
“THE WEIRDEST THING” INSTAGRAM STORIES
Tap for motivation
Tap for motivation media videos were created to motivate beginners runners from very experienced runners.
“Focus on the Now”
“Mentally Tough”
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John Hancock and Spotify share playlists from top marathoners
