Twine – John Hancock Social Integration

Insight: Saving for goals is more effective when done together.

Approach: To promote Twine, a savings app built for couples, we launched a targeted marketing campaign that tested two different calls to action against two different audience segments. Our aim was to determine which approach would drive more app installations.

My Role: As the Art Director and hands-on designer, I was responsible for developing a user interface that was both visually attractive and easy to navigate. To demonstrate how easily one could save for their goals using the Twine app, we incorporated videos and animations. I collaborated closely with photographers, video teams and animators to create storyboards and attended all video shoots. Furthermore, I was in charge of selecting the actors who would feature in the videos.

Tools: Adobe Photoshop / Adobe Illustrator / Adobe Acrobat